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This helps you build more personal connections with customers.įor example, you can use SMS automation to send welcome messages to new customers who sign up for your opt-in campaigns and move them further along the sales funnel. Many SMS marketing platforms can also help you set up drip campaigns that trigger automated messages after certain time intervals or when users take a particular action.

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Text message automation is the process of sending pre-written and pre-scheduled messages to one or more recipients in your contact list with little to no manual intervention. We’ll also check out some common types of eCommerce text messages as well as some of the best tools you can use. In this article, we’ll explore the ins and outs of using automated text messages for eCommerce marketing. Phone calls have almost become a thing of the past, with customers preferring text as a medium for businesses to communicate with them - whether it be promotions, emergency alerts, appointment reminders, automated payment reminders, etc. Did you know that text messages have an open rate of 98% compared to emails which have an open rate of only 20%? Because of its unintrusive nature, SMS marketing is quickly becoming a powerful digital marketing strategy besides email and social media marketing.











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